The Cost Saver Logo is the most identifiable and sacred brand asset.
It represents our company online, in print materials, on van wraps, and on every other touchpoint.
In order to present a coherent brand to our audience, it is crucial that the logo always be presented consistently.
Never change or edit the logo in any way without the approval of the design team. This includes adding outlines, adding drop shadows, changing the color, skewing, or any other modification.
When adding the logo to a design, do not crowd it with other design elements. Give it some "room to breathe" by making sure there is space around it and that it is not touching any other design elements.
If using the dark version of the logo, use a light background.
If using the light version of the logo, use a dark background.
If using the blue (primary) version of the logo, use a light background.